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Why 'Showgirl Glamour' Transformed into the Dazzling Aesthetic of 2025

Following a long-running stint on the iconic Vegas strip, the showgirls from the revue Jubilee! took a final choreographed kick in 2016. The extravaganza, famous for its intricate costumes crafted by celebrated designer Bob Mackie, ended its run due to declining audience numbers and unimpressed critics who called it a spectacle “trapped in time”.

Currently, almost a decade later, showgirls, or at least the showgirl aesthetic, is making a comeback.

The King of Sequins

Referred to as the “master of glitz”, Mackie has made theatrical showgirl glitz his defining aesthetic, outfitting everyone from Marilyn Monroe to pop royalty. In a recent auction, a “barely-there” bodysuit he made for Cher in 1978 fetched $57,600, far exceeding its projected value, while a silver and gold fringed bodysuit with lamé wings that Mackie crafted for Tina Turner for a 1977 concert sold for $19,200.

“In my view it looks more enticing for the new generation of stars who is desiring something other than what they were accustomed to”, he told a media outlet. “Today's artists are embracing a show-stopping, more spectacular, breathtaking, memorable statement.”

The Musical Resurgence

It’s a look that sashayed all the way to the heart of popular culture in 2025 thanks to a global pop icon. Recently, the music phenomenon wore one of Mackie’s vintage Jubilee! costumes on the cover of her new musical project. The rhinestone encrusted bra and thong, ostrich-feather armbands and sparkly headpiece were ideal for a record named The Life of a Showgirl.

She has company. This year, showgirl references have been embraced by singers including Sabrina Carpenter as they zoomed across world tours in glitter, revealing designs and plumes, highlighted against theatrical sets. Her fashion curator Lorenzo Posocco told a fashion magazine he wanted to bring “a showgirl attitude” to her Radical Optimism tour – inspired by pictures from the 50s, her performers waved giant feathered fans.

Drawing from Tradition

These artists and other successful musicians also reference 19th-century entertainment forms, including vaudeville and chorus line references. The outcome are vastly different from the 90s teen pop of short shirts and baggy pants, and street-style dance moves that preceded this trend.

But certain observers are enthusiastic with this showgirl renaissance. Nancy Hardy, a former Jubilee! showgirl who performed in the 00s says the trend is “confusing”. She thinks the word showgirl title is being “treated as an broad label including everything from The Radio City Rockettes to Broadway performers and now seemingly today's icons.”

The Highly Sought-After Vintage Look

For younger and young adult stars, Mackie’s vintage designs have become incredibly sought-after. In 2024, Zendaya paid tribute to one of Mackie’s first major stars, Cher, when the actor wore a see-through beaded dress created by the designer in 2001, which was similar to one he made for Cher to wear in 1967. Subsequently, another pop star paid an significant price to buy the Mackie beaded mini dress she had worn previously to perform at the Grammys. In September, Carpenter wore a series of vintage Mackie designs at the MTV Video Music Awards. They are also a hit among fashion collectors.

“This style evoke a sense of longing for a historical elegance,” says a historian, an expert at the a Las Vegas university, who studies the story of showgirls. “Now it is considered a sort of ‘toned-down’ allure because it has been adapted. It has got all the glamour, the sparkles and the glitter but without the bare skin.”

A Than Simply Style: An Icon of Las Vegas

Chung says this figure are integral to the iconography of Las Vegas. She points to former mayor Oscar Goodman who, during official events, was surrounded by two showgirls. Even though Las Vegas no longer has any showgirl-based productions, Chung says they are still used as an symbol of the city, appearing at gatherings and in advertisements. “The showgirl is still a lasting figure of Las Vegas glamour,” she says.

The Allure of Illusion

Nancy Hardy says the magical transformation of a showgirl is part of the allure. This is a notion the singer alludes to in a latest documentary series that captures the off-camera action from her year-long 2023 Eras tour, which included gruelling rehearsals, training and numerous concerts across dozens of cities, each lasting 3.5 hours.

Hardy describes her own nights in the spotlight as “like extreme physical exertion in stilettos every night”. Her headpiece tipped the scales at 34lbs. “I had to carry it all the way up the steps to the platform from the dressing rooms three floors below in the basement. I had to start early for my moment so I could recover before I performed. You are perspiring the whole time but crafting this fantasy that it’s simple and beautiful and ethereal.”

Maybe this is where the fascination of the showgirl fantasy really resides. In the chaos of 2025 there is a craving for a break from reality. Who better to emulate than showgirls, who have always embodied make-believe, perfection and a world where nobody makes a mistake.

JS
The writer

John Stewart

James Sterling is a seasoned sports betting analyst with over a decade of experience in the UK gambling industry.

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